Hi, I'm Tamara
Let's make something new
Let's make
something new
AI-fluent since 2020
AI-fluent since 2020
Hi, I'm Tamara. In AI since 2020. In design since forever.
I thrive working on problems that have never been solved, making stories through great UX, and pushing our idea of what's possible when creating digital experiences forward.
Open to full-time or contract work remotely in EMEA.
design craft
framer
framer
landing pages
landing pages
vibe coding
vibe coding
framer
framer
landing pages
landing pages
vibe coding
vibe coding
I've been having lots of run with Framer, web motion and vibe coding components lately. It's invigorated my love and hunger for visual and emotional design.
I've been having lots of run with Framer, web motion and vibe coding components lately. It's invigorated my love and hunger for visual and emotional design.
✴︎ I've designed a landing page for a pre-seed mental health AI startup called Kolpak.
✴︎ I used Recraft, Midgourney, ChatGPT and a bit of Photoshop to create illustrations and 3D.
✴︎ I've designed a landing page for a pre-seed mental health AI startup called Kolpak.
✴︎ I used Recraft, Midgourney, ChatGPT and a bit of Photoshop to create illustrations and 3D.
✴︎ I'm building my first Framer template that I'm really excited about. Here's a sneak peek.
✴︎ I'm building my first Framer template that I'm really excited about. Here's a sneak peek.
simple
simple
b2c
b2c
scale-up
scale-up
mobile
mobile
simple
simple
b2c
b2c
scale-up
scale-up
mobile
mobile
At Simple, I led design for the Activation team, owning key metrics—R1D, R3D, R7D, and users’ weight-loss progress.
Later, I was placed in charge of design for the company’s primary growth initiative for Q3–Q4 2024.
At Simple, I led design for the Activation team, owning key metrics—R1D, R3D, R7D, and users’ weight-loss progress.
Later, I was placed in charge of design for the company’s primary growth initiative for Q3–Q4 2024.
Outcomes
Outcomes
Outcomes
+11%
Day 3 Renention
+11%
Day 3 Renention
+11%
Day 3 Renention
+23%
Weekly Weigh-ins
+23%
Weekly Weigh-ins
+23%
Weekly Weigh-ins
250k+
New User Segment
250k+
New User Segment
250k+
New User Segment
✴︎ My most recent responsibility at Simple was leading the integration of fitness features into our nutrition-and-fasting app; a fellow designer handled the related content delivery.
✴︎ My most recent responsibility at Simple was leading the integration of fitness features into our nutrition-and-fasting app; a fellow designer handled the related content delivery.
✴︎ Earlier, as part of the Activation team, I designed several features, including a weight-tracking widget and new onboarding flows.
✴︎ I owned the design of Streaks, which reinforced Simple’s core behavior loop.
✴︎ I also built a free-user onboarding flow—the first product feature in Simple’s history to generate revenue.
✴︎ Earlier, as part of the Activation team, I designed several features, including a weight-tracking widget and new onboarding flows.
✴︎ I owned the design of Streaks, which reinforced Simple’s core behavior loop.
✴︎ I also built a free-user onboarding flow—the first product feature in Simple’s history to generate revenue.
Design draft
In production
Limbic
Limbic
AI
AI
0→1
0→1
mobile+web
mobile+web
B2B2C
B2B2C
Limbic
Limbic
AI
AI
0→1
0→1
mobile+web
mobile+web
B2B2C
B2B2C
Limbic was a 30-person, seed-stage mental-health startup when I joined. Its only product was a referral-automation bot—great for admin time, but not for therapy.
I owned product, content, conversation design, and prompt engineering for Limbic Care, a new suite of web and mobile apps, built with the NHS to improve clinical outcomes.
Limbic was a 30-person, seed-stage mental-health startup when I joined. Its only product was a referral-automation bot—great for admin time, but not for therapy.
I owned product, content, conversation design, and prompt engineering for Limbic Care, a new suite of web and mobile apps, built with the NHS to improve clinical outcomes.
Product outcomes
Product outcomes
Product outcomes
-60%
Day 1 Churn
-60%
Day 1 Churn
-60%
Day 1 Churn
+33%
D30R for mobile
+33%
D30R for mobile
+33%
D30R for mobile
80%
Homework Completion
80%
Homework Completion
80%
Homework Completion
Clinical outcomes
Clinical outcomes
Clinical outcomes
-15%
Share of DNAs (compared to conventional therapy)
-15%
Share of DNAs (compared to conventional therapy)
-15%
Share of DNAs (compared to conventional therapy)
-23%
Drop out Rate (compared to conventional therapy)
-23%
Drop out Rate (compared to conventional therapy)
-23%
Drop out Rate (compared to conventional therapy)
+21%
Recovery (compared to conventional therapy)
+21%
Recovery (compared to conventional therapy)
+21%
Recovery (compared to conventional therapy)
✴︎ I rebuilt both apps’ UI to earn user trust and compete head-to-head with market leaders.
✴︎ I partnered closely with Alexandre, our Lead Frontend Engineer, and we managed to complete the project during my 3 months long probationary period.
✴︎ I rebuilt both apps’ UI to earn user trust and compete with market leaders.
✴︎ In order to do this quickly I partnered closely with Alexandre, our Lead Frontend Engineer, and we managed to complete the project during my 3 months long probationary period.
✴︎ I rebuilt both apps’ UI to earn user trust and compete head-to-head with market leaders.
✴︎ I partnered closely with Alexandre, our Lead Frontend Engineer, and we managed to complete the project during my 3 months long probationary period.
Before redesign
After redesign
✴︎ This redesign got some sweet feedback from users, NHS partners, as well as Vasco, our Lead Backend Engineer.
✴︎ This redesign got some sweet feedback from users, NHS partners, as well as Vasco, our Lead Backend Engineer.
✴︎ I ditched the confusing “chat-first” onboarding for a streamlined flow that slashed early churn.
✴︎ I ditched the confusing “chat-first” onboarding for a streamlined flow that slashed early churn.
✴︎ My approach to clinician-assigned content was two-fold: engaging stories for reading, and chat-based exercises for interactive worksheets.
✴︎ Patient feedback was encouraging: they loved the privacy, convenience and accessibility of Limbic-delivered content over traditional pen-and-paper.
✴︎ My approach to clinician-assigned content was two-fold: engaging stories for reading, and chat-based exercises for interactive worksheets.
✴︎ Patient feedback was encouraging: they loved the privacy, convenience and accessibility of Limbic-delivered content over traditional pen-and-paper.
50+
psychoeducational stories were created to ease parients into CBT terminology and principles
50+
psychoeducational stories were created to ease parients into CBT terminology and principles
50+
psychoeducational stories were created to ease parients into CBT terminology and principles
60+
CBT worksheets were digitized through conversation design and adapted for chat
60+
CBT worksheets were digitized through conversation design and adapted for chat
60+
CBT worksheets were digitized through conversation design and adapted for chat
80%
of patients completed assigned execises, a 20% improvement over pen-and-paper method
80%
of patients completed assigned execises, a 20% improvement over pen-and-paper method
80%
of patients completed assigned execises, a 20% improvement over pen-and-paper method
AI-powered AMA mode
Web app for clinicians
✴︎ This is just a slice of my work at Limbic—happy to unpack the rest on a call.
✴︎ This is just a slice of my work at Limbic—happy to unpack the rest on a call.
leadership & hiring
leadership
& hiring
leadership & hiring
tinkoff
tinkoff
AI
AI
b2c
b2c
big fintech
big fintech
mobile
mobile
tinkoff
tinkoff
AI
AI
b2c
b2c
big fintech
big fintech
mobile
mobile
In 2020, I became Tinkoff’s first hybrid Product & Conversation Designer, and graduated to Lead in a year.
The digital-only bank—Russia’s second-largest by active clients—serves customers via couriers, a call center, and a mobile app featuring its “Financial Assistant” chatbot.
In 2020, I became Tinkoff’s first hybrid Product & Conversation Designer, and graduated to Lead in a year.
The digital-only bank—Russia’s second-largest by active clients—serves customers via couriers, a call center, and a mobile app featuring its “Financial Assistant” chatbot.
+200%
inclease in MAU
+200%
inclease in MAU
+200%
inclease in MAU
+9,2%
increase in D7R overall
+9,2%
increase in D7R overall
+9,2%
increase in D7R overall
80%
D30R of top bot skill
80%
D30R of top bot skill
80%
D30R of top bot skill
2
conversation designers hired and managed
2
conversation designers hired and managed
2
conversation designers hired and managed
8+
copywriters coached in conversation design
8+
copywriters coached in conversation design
8+
copywriters coached in conversation design
3,5m
MAU of bots I led UX and conversation design on
3,5m
MAU of bots I led UX and conversation design on
3,5m
MAU of bots I led UX and conversation design on
✴︎ I owned the chatbot’s end-to-end UX, boosting core product metrics and uncovering new revenue streams.
✴︎ One year later, I was promoted to Lead Conversation Designer and tasked with building a team to support a rapidly growing user base and bot capabilities.
✴︎ I owned the chatbot’s end-to-end UX, boosting core product metrics and uncovering new revenue streams.
✴︎ One year later, I was promoted to Lead Conversation Designer and tasked with building a team to support a rapidly growing user base and bot capabilities.
✴︎ As Lead, I drafted the conversation-design guidelines, set up the workflows, hired and managed a three-person team, and coached copywriters in best practices.
✴︎ My first hire took over the discipline after I left Tinkoff.
✴︎ As Lead, I drafted the conversation-design guidelines, set up the workflows, hired and managed a three-person team, and coached copywriters in best practices.
✴︎ My first hire took over the discipline after I left Tinkoff.
hirehire
hirehire
AI
AI
recruitment
recruitment
design
design
hirehire
hirehire
AI
AI
recruitment
recruitment
design
design
Since 2023 I've been moonlighting as a design recruiter at hirehire, a boutique agency that helps startups find great design and product talent.
Since 2023 I've been moonlighting as a design recruiter at hirehire, a boutique agency that helps startups find great design and product talent.
Some highlights
Some highlights
Some highlights
✴︎ Found Solidroad's Founding Designer in 2 months. The Dublin-based startup was later accepted into Y Combinator.
✴︎ Recruited Manychat's first ever Senior Content Designer.
✴︎ Recruited the first in-house Senior Brand Designer — a local talent — for Ziina, a Dubai-based fintech.
✴︎ Found Solidroad's Founding Designer in 2 months. The Dublin-based startup was later accepted into Y Combinator.
✴︎ Recruited Manychat's first ever Senior Content Designer.
✴︎ Recruited the first in-house Senior Brand Designer — a local talent — for Ziina, a Dubai-based fintech.
services
Framer Website
Framer Website
Framer Website
Your website shouldn't feel like a template dropped at 80% readiness.
I design Framer sites that feel alive, intentional, and elegant. I combine best UX practices, visual storytelling, and a knack for messaging that resonates.
You’ll get a site that not only looks good, but works hard for your goals, and is easy to maintain without me later.
I've been mentoring designers since June 2023, using my experience as a design lead and a recruiter to help them prepare their CVs, portfolios and themselves for this tough market.
7 of my junior mentees have already found their first roles.
I prep and run actionable sessions customised to your needs, experience and career stage. I don't sugarcoat, but approach each mentee with respect for their struggles, time, unique situation and skillset.
You can book a free session on ADPlist, or a paid one if you need time with me ASAP and wish to keep yourself accountable.
Career Mentorship
Career Mentorship
Career Mentorship
60 mins — $100
3 sessions — $200
On hiatus
I've been mentoring since 2023, using my experience as an AI-fluent designer and a recruiter to help others like me prepare their CVs, portfolios and themselves for the tough market we're facing.
7 of my junior mentees have already found their first roles.
I run actionable sessions customised to your needs, experience and career stage. I don't sugarcoat, but approach each mentee with respect for their struggles, time, unique situation and skillset.
Currently I no longer offer free sessions on ADPlist.
I've been mentoring designers since June 2023, using my experience as a design lead and a recruiter to help them prepare their CVs, portfolios and themselves for this tough market.
7 of my junior mentees have already found their first roles.
I prep and run actionable sessions customised to your needs, experience and career stage. I don't sugarcoat, but approach each mentee with respect for their struggles, time, unique situation and skillset.
You can book a free session on ADPlist, or a paid one if you need time with me ASAP and wish to keep yourself accountable.
Startup Consultation
Startup Consultation
Startup Consultation
60 mins — $300
On hiatus
I've been designing AI product since 2020, in the olden days of GPT-2 and pre-written conversation flows.
I've written and safety-tested prompts for clinical products, designed a viral anti-fraud chatbot and have worked closely with ML engineers, researchers and product leaders to integrate best design practices into AI-powered apps.
I've also led design teams and worked as a solo designer in startups. If you're a founder with an AI product looking to save time (and runway), book a session and let me help.
I've been mentoring designers since June 2023, using my experience as a design lead and a recruiter to help them prepare their CVs, portfolios and themselves for this tough market.
7 of my junior mentees have already found their first roles.
I prep and run actionable sessions customised to your needs, experience and career stage. I don't sugarcoat, but approach each mentee with respect for their struggles, time, unique situation and skillset.
You can book a free session on ADPlist, or a paid one if you need time with me ASAP and wish to keep yourself accountable.
about
Originally from Moscow, I now live in Tbilisi, Georgia.
I mentor designers who want to progress in their career and help startups recruit design talent.
I've specialised in product, conversation and content design of AI apps since 2020, with a focus on early stage startups, driving engagement, user loyalty and storytelling.
Currently a design recruiter at hirehire.
Originally from Moscow, I now live in Tbilisi, Georgia.
I mentor designers who want to progress in their career and help startups recruit design talent.
I've specialised on product, conversation and content design of AI-powered apps since 2020, with a focus on early stage startups, driving engagement and storytelling.
Currently a designer in a stealth AI startup and a design recruiter at hirehire.
無関心
は死だ
無関心
は死だ
無関心
は死だ
Copy Email
Copy Email
Copy Email
Telegram
Telegram
Telegram
ADPlist
ADPlist
ADPlist