Let's make something new
Let's make something new
AI-fluent since 2020
AI-fluent since 2020
Hi, I'm Tamara, in AI since 2020, a designer since forever.
I thrive working on problems that have never been solved, crafting stories through great UX, and pushing our idea of what's possible when creating digital experiences forward.
Open to full-time or contract work remotely in EMEA.
leadership & hiring
leadership
& hiring
leadership & hiring
tinkoff
tinkoff
AI
AI
b2c
b2c
big fintech
big fintech
mobile
mobile
tinkoff
tinkoff
AI
AI
b2c
b2c
big fintech
big fintech
mobile
mobile
In 2020, I became Tinkoff’s first hybrid Product & Conversation Designer.
The digital-only bank—Russia’s second-largest by active clients—serves customers via couriers, a call center, and a mobile app featuring its “Financial Assistant” chatbot.
In 2020, I became Tinkoff’s first hybrid Product & Conversation Designer.
The digital-only bank—Russia’s second-largest by active clients—serves customers via couriers, a call center, and a mobile app featuring its “Financial Assistant” chatbot.
+200%
inclease in MAU
+200%
inclease in MAU
+200%
inclease in MAU
+9,2%
increase in D7R overall
+9,2%
increase in D7R overall
+9,2%
increase in D7R overall
80%
D30R of top bot skill
80%
D30R of top bot skill
80%
D30R of top bot skill
2
conversation designers hired and managed
2
conversation designers hired and managed
2
conversation designers hired and managed
8+
copywriters coached in conversation design
8+
copywriters coached in conversation design
8+
copywriters coached in conversation design
3,5m
MAU of bots I led UX and conversation design on
3,5m
MAU of bots I led UX and conversation design on
3,5m
MAU of bots I led UX and conversation design on
✴︎ I owned the chatbot’s end-to-end UX, boosting core product metrics and uncovering new revenue streams.
✴︎ One year later, I was promoted to Lead Conversation Designer and tasked with building a team to support a rapidly growing user base and bot capabilities.
✴︎ I owned the chatbot’s end-to-end UX, boosting core product metrics and uncovering new revenue streams.
✴︎ One year later, I was promoted to Lead Conversation Designer and tasked with building a team to support a rapidly growing user base and bot capabilities.
✴︎ As Lead, I drafted the conversation-design guidelines, set up the workflows, hired and managed a three-person team, and coached copywriters in best practices.
✴︎ My first hire took over the discipline after I left Tinkoff.
✴︎ As Lead, I drafted the conversation-design guidelines, set up the workflows, hired and managed a three-person team, and coached copywriters in best practices.
✴︎ My first hire took over the discipline after I left Tinkoff.
hirehire
hirehire
AI
AI
recruitment
recruitment
design
design
hirehire
hirehire
AI
AI
recruitment
recruitment
design
design
Since 2023 I've been moonlighting as a design recruiter at hirehire, a boutique agency that helps startups find great design and product talent.
Since 2023 I've been moonlighting as a design recruiter at hirehire, a boutique agency that helps startups find great design and product talent.
Some highlights
Some highlights
Some highlights
✴︎ Found Solidroad's Founding Designer in 2 months. The Dublin-based startup was later accepted into Y Combinator.
✴︎ Recruited Manychat's first ever Senior Content Designer.
✴︎ Placed Ziina, a Dubai-based fintech, first in-house Sebior Brand Designer, found in the local market.
✴︎ Found Solidroad's Founding Designer in 2 months. The Dublin-based startup was later accepted into Y Combinator.
✴︎ Recruited Manychat's first ever Senior Content Designer.
✴︎ Placed Ziina, a Dubai-based fintech, first in-house Sebior Brand Designer, found in the local market.
craft
simple
simple
b2c
b2c
scale-up
scale-up
mobile
mobile
simple
simple
b2c
b2c
scale-up
scale-up
mobile
mobile
At Simple, I led design for the Activation team, owning key metrics—R1D, R3D, R7D, and users’ weight-loss progress.
Later, I was placed in charge of design for the company’s primary growth initiative for Q3–Q4 2024.
At Simple, I led design for the Activation team, owning key metrics—R1D, R3D, R7D, and users’ weight-loss progress.
Later, I was placed in charge of design for the company’s primary growth initiative for Q3–Q4 2024.
Outcomes
Outcomes
Outcomes
+11%
Day 3 Renention
+11%
Day 3 Renention
+11%
Day 3 Renention
+23%
Weekly Weigh-ins
+23%
Weekly Weigh-ins
+23%
Weekly Weigh-ins
250k+
New User Segment
250k+
New User Segment
250k+
New User Segment
✴︎ My most recent responsibility at Simple was leading the integration of fitness features into our nutrition-and-fasting app; a fellow designer handled the related content delivery.
✴︎ My most recent responsibility at Simple was leading the integration of fitness features into our nutrition-and-fasting app; a fellow designer handled the related content delivery.
✴︎ Earlier, as part of the Activation team, I designed several features, including a weight-tracking widget and new onboarding flows.
✴︎ I owned the design of Streaks, which reinforced Simple’s core behavior loop.
✴︎ I also built a free-user onboarding flow—the first product feature in Simple’s history to generate revenue.
✴︎ Earlier, as part of the Activation team, I designed several features, including a weight-tracking widget and new onboarding flows.
✴︎ I owned the design of Streaks, which reinforced Simple’s core behavior loop.
✴︎ I also built a free-user onboarding flow—the first product feature in Simple’s history to generate revenue.
Design draft
In production
Limbic
Limbic
AI
AI
0→1
0→1
mobile+web
mobile+web
B2B2C
B2B2C
Limbic
Limbic
AI
AI
0→1
0→1
mobile+web
mobile+web
B2B2C
B2B2C
Limbic was a 30-person, seed-stage mental-health startup when I joined. Its only shipping product was a referral-automation bot—great for admin time, but not for therapy.
I owned product, content, conversation design, and prompt engineering for Limbic Care, a new suite of web and mobile apps, built with the NHS to improve clinical outcomes.
Limbic was a 30-person, seed-stage mental-health startup when I joined. Its only shipping product was a referral-automation bot—great for admin time, but not for therapy.
I owned product, content, conversation design, and prompt engineering for Limbic Care, a new suite of web and mobile apps, built with the NHS to improve clinical outcomes.
Product outcomes
Product outcomes
Product outcomes
-60%
Day 1 Churn
-60%
Day 1 Churn
-60%
Day 1 Churn
+33%
D30R
+33%
D30R
+33%
D30R
80%
Homework Completion
80%
Homework Completion
80%
Homework Completion
Clinical outcomes
Clinical outcomes
Clinical outcomes
-15%
Share of DNAs (compared to conventional therapy)
-15%
Share of DNAs (compared to conventional therapy)
-15%
Share of DNAs (compared to conventional therapy)
-23%
Drop out Rate (compared to conventional therapy)
-23%
Drop out Rate (compared to conventional therapy)
-23%
Drop out Rate (compared to conventional therapy)
+21%
Recovery (compared to conventional therapy)
+21%
Recovery (compared to conventional therapy)
+21%
Recovery (compared to conventional therapy)
✴︎ I rebuilt both apps’ UI to earn user trust and compete head-to-head with market leaders.
✴︎ I partnered closely with Alexandre, our Lead Frontend Engineer, and we managed to complete the project during my 3 months long probationary period.
✴︎ I rebuilt both apps’ UI to earn user trust and compete with market leaders.
✴︎ In order to do this quickly I partnered closely with Alexandre, our Lead Frontend Engineer, and we managed to complete the project during my 3 months long probationary period.
✴︎ I rebuilt both apps’ UI to earn user trust and compete head-to-head with market leaders.
✴︎ I partnered closely with Alexandre, our Lead Frontend Engineer, and we managed to complete the project during my 3 months long probationary period.
Before redesign
After redesign
✴︎ This redesign got some sweet feedback from users, NHS partners, as well as Vasco, our Lead Backend Engineer.
✴︎ This redesign got some sweet feedback from users, NHS partners, as well as Vasco, our Lead Backend Engineer.
✴︎ I ditched the confusing “chat-first” onboarding for a streamlined flow that slashed early churn.
✴︎ I ditched the confusing “chat-first” onboarding for a streamlined flow that slashed early churn.
✴︎ My approach to clinician-assigned content was two-fold: engaging stories for reading, and chat-based exercises for interactive worksheets.
✴︎ Patient feedback was encouraging: they loved the privacy, convenience and accessibility of Limbic-delivered content over traditional pen-and-paper.
✴︎ My approach to clinician-assigned content was two-fold: engaging stories for reading, and chat-based exercises for interactive worksheets.
✴︎ Patient feedback was encouraging: they loved the privacy, convenience and accessibility of Limbic-delivered content over traditional pen-and-paper.
50+
psychoeducational stories were created to ease parients into CBT terminology and principles
50+
psychoeducational stories were created to ease parients into CBT terminology and principles
50+
psychoeducational stories were created to ease parients into CBT terminology and principles
60+
CBT worksheets were digitized through conversation design and adapteв for chat
60+
CBT worksheets were digitized through conversation design and adapteв for chat
60+
CBT worksheets were digitized through conversation design and adapteв for chat
80%
of patients completed assigned execises, a 20% improvement over pen-and-paper method
80%
of patients completed assigned execises, a 20% improvement over pen-and-paper method
80%
of patients completed assigned execises, a 20% improvement over pen-and-paper method
AI-powered AMA mode
Web app for clinicians
✴︎ And that’s only a slice of my work at Limbic—happy to unpack the rest in a call.
✴︎ And that’s only a slice of my work at Limbic—happy to unpack the rest in a call.
services
Career Mentorship
Career Mentorship
Career Mentorship
60 mins — $100
3 sessions — $200
On hiatus
I've been mentoring since 2023, using my experience as an AI-fluent designer and a recruiter to help others like me prepare their CVs, portfolios and themselves for the tough market we're facing.
7 of my junior mentees have already found their first roles.
I run actionable sessions customised to your needs, experience and career stage. I don't sugarcoat, but approach each mentee with respect for their struggles, time, unique situation and skillset.
Currently I no longer offer free sessions on ADPlist.
I've been mentoring designers since June 2023, using my experience as a design lead and a recruiter to help them prepare their CVs, portfolios and themselves for this tough market.
7 of my junior mentees have already found their first roles.
I prep and run actionable sessions customised to your needs, experience and career stage. I don't sugarcoat, but approach each mentee with respect for their struggles, time, unique situation and skillset.
You can book a free session on ADPlist, or a paid one if you need time with me ASAP and wish to keep yourself accountable.
Startup Consultation
Startup Consultation
Startup Consultation
60 mins — $300
On hiatus
I've been designing AI product since 2020, in the olden days of GPT-2 and pre-written conversation flows.
I've written and safety-tested prompts for clinical products, designed a viral anti-fraud chatbot and have worked closely with ML engineers, researchers and product leaders to integrate best design practices into AI-powered apps.
I've also led design teams and worked as a solo designer in startups. If you're a founder with an AI product looking to save time (and runway), book a session and let me help.
I've been mentoring designers since June 2023, using my experience as a design lead and a recruiter to help them prepare their CVs, portfolios and themselves for this tough market.
7 of my junior mentees have already found their first roles.
I prep and run actionable sessions customised to your needs, experience and career stage. I don't sugarcoat, but approach each mentee with respect for their struggles, time, unique situation and skillset.
You can book a free session on ADPlist, or a paid one if you need time with me ASAP and wish to keep yourself accountable.
about
Originally from Moscow, I now live in Tbilisi, Georgia.
I mentor designers who want to progress in their career and help startups recruit design talent.
I've specialised in product, conversation and content design of AI apps since 2020, with a focus on early stage startups, driving engagement, user loyalty and storytelling.
Currently a design recruiter at hirehire.
Originally from Moscow, I now live in Tbilisi, Georgia.
I mentor designers who want to progress in their career and help startups recruit design talent.
I've specialised on product, conversation and content design of AI-powered apps since 2020, with a focus on early stage startups, driving engagement and storytelling.
Currently a designer in a stealth AI startup and a design recruiter at hirehire.
無関心
は死だ
無関心
は死だ
無関心
は死だ
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Telegram
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ADPlist
ADPlist
ADPlist